• Analytics Tools: R, Tableau
  • Duration = 3 Months
  • Certificate Program
  • Mode - Classroom / Online

Defour’s Marketing Analytics program enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions.

 

Module 1 Introduction to Analytics & Application of Analytics
Module 2 Basics of Analytics I (Descriptive Statistics)
Module 3 Basics of Analytics II (Inferential Statistics)
Module 4 Linear Regression
Module 5 Logistic Regression
Module 6 Clustering
Module 7 Decision Tree
Module 8 Time Series Modelling
Module 9 Market Trend Analytics
Module 10 Market Mix modelling
Module 11 Customer Segmentation and Campaign Analysis
Module 12 Data Visualization
Module 1 Introduction to Analytics & Application of Analytics
Module 2 Basics of Analytics I (Descriptive Statistics)
Module 3 Basics of Analytics II (Inferential Statistics)
Module 4 Linear Regression
Module 5 Logistic Regression
Module 6 Clustering
Module 7 Decision Tree
Module 8 Time Series Modelling
Module 9 Market Trend Analytics
Module 10 Market Mix modelling
Module 11 Customer Segmentation and Campaign Analysis
Module 12 Data Visualization

Upcoming Batches

Batch Code Start Date End Date Timings Venue Days in week
DMRP-07 Dec 22, 2018 Mar 24, 2019 02.00 PM TO 05.00 PM -- Saturday - Sunday
DMRP-08 Dec 29, 2018 Mar 31, 2019 10.00 AM TO 01.00 PM Defour Office, Pune Saturday - Sunday

Training & Supervised Learning Programs Support: -

Faculty: -
Highly experienced industry practitioners
Case based learning model: -
Real industry problems and case studies with live data sets
Training methodology: -
Instructor-led, coupled with case studies, videos, management games and role plays.
Industry immersion session: -
Insights from business analytics practitioners from leading organizations.
Dedicated support: -
Additional 12 hours extended handholding to help in queries, assignments, project implementation *valid for 3 months
Opportunity to work on Live Industry Projects
90 days Internship for deserving candidates
Placement assistance: -
Placement opportunities, Premium packages from job portals, Interview FAQs, guidance for resume building
Chance to be the part of Defour community
Knowledge Sharing Platform through Yearly Membership
Best performer eligible for an accolade
Certification