• Analytics Tools: R, Tableau
  • Duration = 3 Months
  • Certificate Program
  • Mode - Classroom / Online

Defour’s Marketing Analytics program enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions.

 

Module 1 Introduction to Marketing Analytics & its applications
Module 2 Basics of Analytics I (Descriptive Statistics)
Module 3 Basics of Analytics II (Inferential Statistics)
Module 4 Linear Regression
Module 5 Logistic Regression
Module 6 Clustering
Module 7 Decision Tree
Module 8 Time Series Modelling
Module 9 Market Trend Analytics
Module 10 Market Mix modelling
Module 11 Customer Segmentation and Campaign Analysis
Module 12 Data Visualization
Module 1 Various functional process involved Marketing Analytics, Present methods/ techniques used in Marketing
Module 2 Basics of Analytics I (Descriptive Statistics)
Module 3 Basics of Analytics II (Inferential Statistics)
Module 4 Linear Regression
Module 5 Logistic Regression
Module 6 Clustering
Module 7 Decision Tree
Module 8 Time Series Modelling
Module 9 Market Trend Analytics
Module 10 Market Mix modelling
Module 11 Customer Segmentation and Campaign Analysis
Module 12 Data Visualization

Program Benefits

100% Placement Assistance

100% Placement Assistance

Placement opportunities, Interview FAQs, Guidance for resume building 

 

Capstone Projects

Capstone Projects

Defour offers Capstone Projects to participants to let them apply what they've learned in a Specialization to a practical question or problem related to the Specialization topic.

Recorded Sessions

Recorded Training Sessions

Lifetime access for recorded sessions

Certification

Certification

Internationally Recognized Certificate after completion of training

Supervised Learning Program

Supervised Learning Programs Support

Extra assistance, Handholding and development life cycles, and real project experience, facilitation of processes and strategies to maximize learning opportunities 

FAQ's

Yes, the course content in form of handouts and other relevant material will be provided

The comprehensive Analytics program by Defour Analytics has been designed by experts, with from several leading analytics companies, to create professionals’ adept at analytics. Our experts are practitioners who have rich work experience with some of the best analytics firms and Fortune 500 clients and for the program, we use the real industry use-case based approach to learning.

This is one of those fields that people are switching to, even very late in their careers, because it is exciting and extremely well-paid with exceptionally bright growth prospects. The data revolution is just beginning!

No. Programming is not required as a pre-requisite. However, those who are familiar with programming will have an advantage.

Upcoming Batches

Batch Code Start Date End Date Timings Venue Days in week
DSMD Oct 19, 2019 Dec 21, 2019 10:00 am- 01:00 pm Online Saturday - Sunday
DSMD1 Oct 30, 2019 Dec 31, 2019 10:00 am- 01:00 pm Defour Office,Pune Wednesday - Thursday
MAP Nov 2, 2019 Feb 2, 2020 10:00 am- 01:00 pm Defour Office - Pune Saturday - Sunday
MAM Nov 6, 2019 Feb 6, 2020 2:00 pm - 5:00 pm Defour Office - Mumbai Wednesday - Thursday
MAO Nov 9, 2019 Feb 9, 2020 2:00 pm - 5:00 pm Online Saturday - Sunday

Training & Supervised Learning Programs Support: -

Faculty: -
Highly experienced industry practitioners
Case based learning model: -
Real industry problems and case studies with live data sets
Training methodology: -
Instructor-led, coupled with case studies, videos, management games and role plays.
Industry immersion session: -
Insights from business analytics practitioners from leading organizations.
Dedicated support: -
Additional 12 hours extended handholding to help in queries, assignments, project implementation *valid for 3 months
Opportunity to work on Live Industry Projects
90 days Internship for deserving candidates
Placement assistance: -
Placement opportunities, Premium packages from job portals, Interview FAQs, guidance for resume building
Chance to be the part of Defour community
Knowledge Sharing Platform through Yearly Membership
Best performer eligible for an accolade
Certification