Power BI is a business analytics service provided by Microsoft. It provides interactive visualizations with self-service business intelligence capabilities, where end users can create reports and dashboards by themselves, without having to depend on information technology staff or database administrators.

 It empowers businesses to keep up with the continuously evolving technology and outperform its competition through an innovative means of visualizing their data. This allows you to analyze your pricing sales, customer, market and other data using strategic formulas while visualizing the end results in a way that allows you to understand your best next steps and act.